Native Rhythms Productions finally gets recognition

Sipho Sithole, the founder and president of Native Rhythms Productions, was recently invited by the Nelson Mandela Bay Municipality’s Film and Music Office to share his experience in the identification and development of talent,
which mainly has been the Eastern Cape.

His visit, conducted on 14 – 15 January was hosted by Nomakhomazi Dyosopu, Creative Industries Coordinator from the Film and Music Office and was to investigate opportunities for collaboration in the presentation of niche concerts, as well as identifying and developing new talent from the Nelson Mandela Bay Municipality.

What he terms a very successful visit, Sipho Sithole, interacted with young talent at a special showcase, comprising of jazz, afro-soul, spoken word, and hip-hop at the Village Vanguard Jazz Club in downtown Port Elizabeth.

The visit will hopefully result in the recording and presentation of young talent at major music festivals in both Port Elizabeth and the rest of the country. Already, excited by his recent visit, Sipho Sithole is already in contact with prominent music promoters such as a the most successful and popular jazz festival in Johannesburg, the Standard Bank Joy of Jazz Festival. Mr. Peter Tladi has already expressed interest and has requested Native Rhythms Productions to arrange a second visit in order for T-Musicman (the promoter of Standard Bank Joy of Jazz) to investigate the possibility of inviting some of these young artists to the festival. Also, a record deal with Native Rhythms Productions with one of the groups that performed at the showcase is in the cards.

Native Rhythms Productions has been responsible for unearthing talent mainly from the Eastern Cape, such Thandiswa Mazwai, Simphiwe Dana, Siphokazi, Unathi, Camagwini, and recently Putuma Tiso and Vuyo Tyolo.

Last year, Native Rhythms Productions was commissioned by the Nelson Mandela Bay Municipality to compose, produce and record a song in honour of the Mandela Day Celebration, and the song ‘Mandela Bay’ featured Zonke, Lulu Dikana, MXO and Camagwini.

Now Native Rhythms Productions plans to have a monthly series of live events in Port Elizabeth to be known as the Afro-Soul & Jazz Experience featuring some of the prominent and up-and-coming Afro-Soul and Jazz artists, together with Film and Music Office.