Native Rhythms Productions is a Black-owned company formed in 1998 to offer value-oriented services across the entire entertainment industry’s value chain. The company’s strategic thrust is music publishing, music production, music marketing and promotion, licensing and distribution. Other ancillary services are events planning and production, such as concept concerts. Recently, the company has entered the film industry through the production of niche documentaries focusing on cultural related rituals, as well as popular culture such as hip-hop.

The company was founded on the belief that entertainment, through music and other forms of artistic expression, it is possible to communicate with people of all races and cultures and that that competing ideologies could be brought together whilst bridging cultural and racial divides.

Mission Statement

Native Rhythms Productions shall strive for professional excellence for and on behalf of the business partners it deals with, which shall be achieved through the production, provision, management and promotion of true African artistic expressions, be they audio or visual.


Native Rhythms Productions is committed to becoming a preferred business partner in the entertainment industry, through music and visual production, marketing and distribution, concerts productions and promotion, as well as artist development and management.

Native Rhythms Objectives

-To be a successful company in the production, promotion and an event management of all forms of artistic expressions
-To the most successful but niche record label and music publishing company focusing on Afro-centric sounds
-To be a successful producer of documentaries and short films
-To be the home for musicians and artists needing professional career and business growth.

-To be the eminent event organiser and promoter of concept concerts
-To be the most reliable, professional company that is a preferred partner in business.

Native Rhythms Business Units:

Native Rhythms Productions focuses on 5 main businesses, which are run as independent business units and profit centres, viz.:

(i)Native Rhythms Records
(ii)Native Rhythms Publishing
(iii)Native Rhythms Documentaries and Films
(iv)Native Rhythms Events & Concerts
(v)Native Rhythms Artist Management
(vi)Native Rhythms Rehearsal Spaces/Lounge

Native Rhythms Productions
No. 8 Tyrwhitt avenue
B2 House
Tel: +27 11 447 5199
Fax: +27 447 2951
Email: or